BIGO LIVE Video: DINO's Global Tour Success?
DINO's Global Tour: A Case Study of Bigo Live's Ninth Anniversary Campaign BIGO LIVE celebrated its ninth anniversary with a globally-focused marketing campaign centered around DINO, its virtual mascot. This campaign, a blend of online and offline activations heavily promoted via video and social media, aimed to increase user engagement and brand awareness. This case study analyzes the campaign's effectiveness, highlighting both successes and potential shortcomings due to a lack of publicly available quantitative data....